Healthy Village; healthy India

On the premise of the ideology “Healthy Village leads to Healthy India” AVISA has taken up the onus of reaching out hygienic sanitary napkins to villagers in association with the philanthropist, Mr.Arunachalam, acclaimed for his pioneering similar effort in Tamilnadu.

The larger the crisis, the greater the Goal

Since times immemorial, in a patriarchal society such as ours, women have only been portrayed as second fiddle in terms of receiving civilised benefits such as health, education and occupation.Shamelessly men have been either mute spectators or contributors to this injustice, we at AVISA, men of not such attitude of bias or discrimination against the fairer sex, have risen to the occasion to iron out this malady.The first question is: are today’s rural women healthy and accessible to hygienic living ?

Menstrual Days

Statistics have revealed that despite the mask of modernity that the country wears, 97% of the Indian women are still exposed to unhygienic, hazardous and, at times, fatal practice of usage of traditional absorbants like ash, sand, scrap cloth and the list is only endless. It is, indeed, deeply unfortunate that these women are plainly ignorant of the risk that they can run into with such unscientific ways of sanitising themselves during the menstrual days; media have brought to the fore cases of uterus tube cancer, nervous disorder and such grievous ailments arising out of this outdated and unhealthy practices.Some of the causes why rural women resort to traditional practice rather than using the hygienic sanitary napkins are:

• Lack of awareness.
• Lack of availability of napkins.
• Poverty
• Superstitious beliefs.

Mr.Arunachalam and his creation

A decade ago an unassuming man from the region of Coimbatore in South Tamilnadu was the centre of ridicule, threat and assault. He received this ignoble treatment for his concern and care towards a better life for his fellow rural women. This man bearing the name Arunachalam approached the wary, skeptical villagers with his novel creation: the sanitary napkin. From being a victim of rejection and apprehension, he is now hailed the messiah of female hygiene in Tamilnadu. His sanitary napkins are tailor-made for an average village woman that is cost-effective and in quality at par with the best of international brands.